Nitya seva literally means “ constant or regular service”. This is a recently devised scheme by which the devotees who are unable to engage in direct service to the Deities,Cow  and Sadhu Seva can engage themselves in these services by making a regular donation every month. Of course, this also helps them purify their wealth.

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Money given in charity to a suitable person is guaranteed bank balance in the next life. Such charity is recommended to be given to a brahmana. If the money is given in charity to a non-brahmana(without brahminical qualification) the money is returned in the next life in the same proportion. If it is given in charity to a half-educated brahmana, even then the money is returned double. If the money is given in charity to a learned and fully qualified brahmana, the money is returned a hundred and a thousand times, and if the money is given to a veda-paraga ( one who has factually realized the path of the Vedas), it is returned by unlimited multiplication.

                                                                                                                                   Srimad Bhagavatam 2.3.17.                                              

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